Web Designing

Web DesigningLet’s build something beautiful to get your brand noticed. Our creative team will handcraft a digital solution building an enriched website for your business.

Our web design team is comprised of top professionals in their fields, allowing us to work with extreme efficiency and produce a product that exceeds your expectations. We guarantee that our work will be technically, functionally and aesthetically excellent.

Our approach to web design is collaborative in nature and begins right in our office (or if more convenient over the phone\gotomeeting\skype). From the first time we meet through the launch of your website, our team is committed to ensuring your project is an incredible success.

Web Development

Web DevelopmentOur web developers are some of the best in the industry—on top of the latest trends and plugins while also having a can-do attitude along the way that anything can be done. We’ve worked diligently on our website development quality control process to ensure fast loading times, ease of self-editing through content management systems (tutorials are provided on how to edit your own site’s content on every project), mobile / tablet responsive web development and web development that contains clean code that functions properly and reflects the initial approved design.

We pay special attention to the little details in web development that make a huge difference in making your website stand out – polished and professional with fade-ins of icons and other page elements.

Scaling Project Processes

1. Business Discovery

Business DiscoveryWe begin by listening, making sure that we understand the challenges and opportunities, target audiences, industry, brand, business and your websites goals.

2. Plan a Strategy

Plan a StrategyDeveloping a strategy to reach the target audiences and drive conversions. Budget, schedule, team, sitemaps and wire frames.

3. Design & Style

Design & StyleIntegrating your brand and messaging. Design all graphics and page layouts; may also include a separate design for mobile browsers or apps.

4. Development & Integration

Development & IntegrationHosting setup, database setup, application design and programming, testing, testing and more testing, technical project management. Integrate SEO, plugins and third-party apps.

5. Site Launch

Site LaunchLaunching and re-testing.

6. Maintenance and Marketing

Maintenance and MarketingPlanning and executing post-launch activities – determine a maintenance plan. Train client on CMS (content management system).

This six-step process can be modified to fit  smaller projects by reducing the amount of effort spent on various steps. For example the “Discovery” process can involve just one simple phone call with the client to learn about their brand and goals. For a more complex project, “Discovery” can involve several all-day meetings.

Likewise, the “Strategy” process can be accomplished by creating a short document that addresses a holistic strategy, or for larger websites, it can involve weeks of market research to define your target audiences, analyze your competition and recommend communication channels. Each step in this process is flexible and can be modified to fit a target project’s budget and requirements.

Creating a Project Estimate

When we estimate a project we first get a good understanding of the project requirements and then estimate the number of hours required for the primary tasks necessary for each specific client.

Important Note: All of these tasks require Project Management time. A website development project without a decent Project Manager is doomed to failure. The Project Manager is the primary point of contact with the client and our internal team.

Here at Empirical Edge we are not a develop-and-run web design firm. We know that crafting the perfect website takes time and a lot of effort. Whether you are seeking a small-scale promotional website, a large-scale interactive eCommerce website, or a full-blown enterprise-level website with robust content management, designing competitive, high-impact websites are our specialty.

Empirical Edge will work with you to understand your needs, goals and vision to create a website that best represents you.